Tourism is one of northwest Australia's fastest growing industries. The Kimberley attracts thousands of visitors each year seeking sun, recreation and outdoor adventure in a truly pristine wilderness.

Broome, with its endless white sand beaches, pearling history and well developed infrastructure, is the primary destination of the region's tourism and has become known as the Gateway to the Kimberley. Broome International Airport plays a key role in the tourism industry and its ongoing development.

Although the Great Northern Highway provides all-weather access, the Kimberley's relative isolation in far northwest Australia and the tyranny of distance between towns make air transportation a critical component in attracting and servicing visitors. BIA will continue to grow with the tourism industry and provide Broome and northwest Australia with a regional, domestic and international air transportation hub.

Fun, sun, relaxation and the great outdoors. Broome is a unique, exotic town and the southern gateway to the raw wilderness area called the Kimberley.

Established as a pearling port in the 1800s, Broome boasts a multicultural population made up of the many nationalities who flocked to the shores of Roebuck Bay in the hope of making their fortune from the pearling industry.
As a result of this mixture of cultures, an unusual style of colonial/Asian architecture has developed and is evident in Broome's bustling Chinatown.
The pearling industry remains one of the town's major industries due to the advent of the cultured pearl, which revived the industry after the introduction of the plastic button in the late 1950s. Pearl retail outlets in Chinatown are a showcase to some of the world's finest pearls.

Broome's unique beauty needs time to explore. Pristine beaches and bays fringed with glistening white sands, red cliffs and the sparkling waters of the Indian Ocean are some of the wonders of this coastal delight.
And there are many attractions and points of interest to enjoy and explore:

Attractions and Points of Interest

• Broome Visitors Centre
• Broome Bird Observatory
• Broome Crocodile Farm
• Lurujarri Heritage Trail
• Broome Historical Society Museum
• Pearl Luggers
• Shell House
• Staircase to the Moon
• Sun Pictures
• Willie Creek Pearl Farm
• Cable Beach
• Chinatown
• Courthouse
• Dinosaur Footprints
• Flying Boat Wrecks
• Gantheaume Point
• Horrie Miller Memorial
• Japanese Cemetery
• Riddell Beach

For visitors, Broome has the full range of accommodation to satisfy any style and budget, including resorts, hotels, motels, self-contained units, bed & breakfasts, backpackers and caravan parks.